FamilyFarmed Trainings for Produce Farmers coming to Keene

News Release – For Immediate Distribution

 Contact: Roe-Ann Tasoulas, Monadnock Farm and Community Coalition


Nationally renowned Farmer Training programs offered in the Monadnock Region

Presented by the Monadnock Farm and Community Coalition and the Cheshire County Conservation District, in partnership with FamilyFarmed and the USDA

Monday, February 4, 2019, 8:30am – 4pm Marketing, Branding, and Promotion
Thursday, February 7, 2019, 8:30am – 4pm, Efficiency and Cost of Production: Postharvest Systems and Crop Planning and Succession Planting 

KEENE, NH (1/5/19) — Farmers know that meeting the needs and values of their customers is fundamental to creating a healthy long-term relationship. As a follow up to the “Scaling Up for Wholesale Success” workshop in December 2018, the Monadnock Farm and Community Coalition and the Cheshire County Conservation District are teaming up to bring the FamilyFarmed Growing Success Training Program to the Monadnock Region in February. Growing Success provides wholesale and direct marketing, and on-farm food safety training, for specialty crop farmers.

Day 1: “Marketing, Branding, and Promotion” Training, Monday, February 4, 2019
Day 2: “Efficiency and Cost of Production: Postharvest Systems and Crop Planning” Training, Thursday, February 7,2019

Both trainings will run from 8:30am – 4pm and will take place at Stonewall Farm, 242 Chesterfield Rd., Keene, NH. Each day is a stand-alone training; participants may attend one or both trainings. 

These trainings are FREE and open to the public. Lunch will be provided. Participating farmers can choose to receive either FamilyFarmed’s Direct Market Success Manual or Wholesale Success manual (a $75 value!). If attending both days, farmers will receive both manuals. 

 Both trainings are relevant and applicable to wholesale and direct market farmers. Farmers will create their individual plans based on the markets they choose to serve. Farmers will have the opportunity to explore the needs of markets they don’t serve as a market assessment process. Discussion will focus on developing scale-appropriate, cost-effective strategies. 

Created by, with support from the Risk Management Agency of the USDA, the workshops and training materials are meant to help small and mid-acreage fruit and vegetable growers learn best practices, build skills and access some of the resources needed to scale up into wholesale and institutional markets. FamilyFarmed and the USDA are equal opportunity employers.

Atina Diffley of FamilyFarmed will facilitate the trainings. Diffley is an organic farmer and award-winning author of the 2012 award winning memoir,Turn Here Sweetcorn: Organic Farming Works. 

Registration is required.Please register early at:

For questions or more information please contact Roe-Ann Tasoulas at

Thank you to our partners on this event: Vital Communities, UNH Cooperative Extension, National Center for Appropriate Technology (NCAT), NH Food Alliance, Food Connects, Monadnock Food Co-op, Brattleboro Food Co-op, Monadnock Buy Local, NH Farm Bureau, Windham County NRCD, NH Community Loan Fund, Hillsborough County Conservation District, Sullivan County Conservation District.